James joined The Bugli Company in August 2005. He was born in 1974 in Kilkenny, Ireland, and following communications studies in Dublin, he moved to Sweden in 1994. James worked in the food and beverage industry between 1994 and 2003. In addition to various positions held in the wine wholesale industry, both in Sweden and Ireland, he is a qualified sommelier. He returned to full-time study in 2003 and received an International Diploma on completion of the Business Economist program in IHM Business School in 2005.